Dumb Marketing Slogans

There’s coffee shop near where I work called Monday Morning. I guess that’s fine. I’m not a big fan of Mondays (okay, I hate Mondays), but fine, name your business whatever you like. However, they stepped over the line with their slogan: “When everyday is a Monday.” If every day is Monday, I want no part of it thank you very much.

Another one that puzzles me is the Fat Boy ice cream sandwich. What marketing genius came up with this name? Is this really supposed to encourage me to buy them? It should be obvious that you buy them, you eat them, then you become one yourself.

Finally, if you didn’t see my post a few weeks ago, the Scotland tourism bureau spent US$250,000 for this gem: “Welcome to Scotland”

Maybe I should get into marketing. If this is the best they can come up, I know that I can do better.

Let’s All Go to Scotland

Scotland has a long, rich history. It is a beautiful country. I haven’t visited personally, but would love to one day.

So you would imagine that Scotland’s tourism bureau would spare no expense to come up with a slogan that captures the essence of this great country. You would be absolutely correct. They wanted to replace a tired slogan “Best Small Country” with something new and exciting–something that would capture the imagination of every world traveler. They budgeted US$250,000 for the task of coming up with a new slogan. And the winner is…

wait for it…

wait…

any second now…

“Welcome to Scotland”

http://www.dailyrecord.co.uk/news/scottish-news/2007/11/28/scotland-s-new-125k-slogan-welcome-to-scotland-86908-20170094/