Advertising Rant

I’m so tired of seeing companies brag that they have 80 years of combined experience with yada, yada, yada. This is a meaningless selling point. That could mean that they have 240 18-year-olds with 6 months of experience each; or it could mean that they have just one really old dude that is on life support. Neither extreme would make me feel comfortable with the company. I know that the truth is somewhere in the middle. Give me the average years experience per person–that would be a much more telling statistic.

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Dumb Marketing Slogans

There’s coffee shop near where I work called Monday Morning. I guess that’s fine. I’m not a big fan of Mondays (okay, I hate Mondays), but fine, name your business whatever you like. However, they stepped over the line with their slogan: “When everyday is a Monday.” If every day is Monday, I want no part of it thank you very much.

Another one that puzzles me is the Fat Boy ice cream sandwich. What marketing genius came up with this name? Is this really supposed to encourage me to buy them? It should be obvious that you buy them, you eat them, then you become one yourself.

Finally, if you didn’t see my post a few weeks ago, the Scotland tourism bureau spent US$250,000 for this gem: “Welcome to Scotland”

Maybe I should get into marketing. If this is the best they can come up, I know that I can do better.